“Digital media is now integral to everything we do. It is not an add-on, it is not a novelty, it is the present reality as well as the future,” Mr Scott said.

Possibly the biggest announcement is their intention to pursue revenue through digital offerings like podcasts and video. Already one of the biggest producers of quality digital content, they have until now not charged for it. It seems they may continue to not charge for most of the material, but rather archived audio or video content would be available to download at a cost.

 Update: “ABC announces digital media strategy“

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